Let's put aside for a moment that Voltaire would not have run for any political office. If he did, he would need to shake off the dust of 250 years. How better than to present him in a vivid Pop Art style?
Voltaire was an influential French philosopher and writer who believed in the core Enlightenment values of freedom of religion, freedom of expression, and separation of church and state.
The slogan "Equality, Solidarity, Rationality" is a play on the national motto of France, "Liberté, Égalité, Fraternité".